Promote Your Practice With Interior Signage
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Should your patients understand the full range of services you offer? Probably. The reality is, though, that they don’t. And unless you’re OK with your patients seeking out another provider for services you offer, its up to you to educate them.
By Chuck McKay.
Your patients need education and repetition. Education as to the services you offer. Repetition to help them to remember the services you offer. You and your staff won’t remember to do this at every opportunity. Interior office signage never forgets.
Once you’ve chosen the services you wish to promote (health care and other benefits like in-house financing) you’ll need multiple signs to place around your office. Remember what we’ve learned from media sales people: frequency sells. The more often your patients see your reminders, the more of them will turn to you for those services.
What should your signs look like?
Mix and match table tents, counter cards, and “take one” displays. Put the messages on your staff’s ID badges. Make large posters (and frame them) to hang on the walls of your lobby and your exam rooms. Occasionally hang a banner. Consider an LED scrolling message bar. Have balloons printed. The key is to mix up the presentations and place the signs around your entire office.
Basic signs don’t cost much, which is a good thing, since you’ll want to change their content regularly, perhaps monthly.
Examples.
A chiropractor might set his year up like this:
January – Mid back stiffness
February – Knee and ankle problems
March – Headaches and migranes
April – Sports injuries
May – Numbing and tingling
June – Leg pain
July – Work injuries
August – Joint pain
September – Carpal Tunnel syndrome
October – Weakness, numbness, and tingling
November – Neck and upper back stiffness
December – Slip and fall injuries
The year for a dentist might look like this:
January – Veneers
February – Chronic halitosis
March – Tooth whitening
April – Composite resin fillings (vs amalgam)
May – Bite problems
June – Loose teeth
July – Dental (orthodontic) braces
August – Sedation dentistry
September – Tooth whitening
October – Bleeding gums
November – Implants
December – Tooth crowding
You’ll note that teeth whitening came up twice. There’s no requirement that you only bring these signs out once a year. Other than convenience there’s no reason to make the changes monthly, either. Change them at whatever schedule makes sense to you. If you’ve noticed any seasonality to the treatments you offer, take that into consideration.
One more thing, each month when you change the signs, put them away for use again next year.
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Promote Your Practice With Interior Signage copyright © 2007 Chuck McKay and AdvanceMyPractice.com. All rights reserved.
Chuck McKay is a marketing consultant who works primarily with professional practices and owner operated businesses. Questions about the use of interior signage to promote treatments and services offered by your health care practice may be directed to ChuckMcKay@ChuckMcKayOnLine.com.