Working Your Dental Practice as if it Were a Franchise.
August 20, 2008The most successful practices don’t make marketing decisions. They don’t have to. The most successful practices have a marketing plan, and a system.
One CommentPhysical Therapist? You need a blog.
July 14, 2008If you are a physical therapist who focuses on total knee rehab you can talk about total knee surgery and treatment. If your expertise is in rotator cuff injuries, you can blog about rotator cuff injuries and treatments. By offering quality expertise in your field you gain trust among your readers and possibly a potential patient or walk-in.
No CommentsWhat You Must Know About Chiropractic Newspaper Inserts
June 23, 2008The fewer ailments you specialize in treating, the more people suffering from those problems will trust you.
No CommentsThe Measurable Value of Congratulations In Cash Practice Physical Therapy
June 15, 2008The first time I gave a graduation “Certificate of Appreciation” to a patient I couldn’t believe the results. The family of the patient framed it and hung it on her wall!
One CommentCredible Dental Practice Advertising
June 2, 2008What others say about you is 1000 times more convincing than what you say about yourself. Using testimonials from current patients saying how good you are at what you do is much better than telling them yourself.
No CommentsThe Missing Ingredient to Successful Practice Growth Through Public Speaking
May 22, 2008Most potential patients have no idea how to judge your skills as a health care provider. They don’t know if you’re good at what you do, or not. So, they’ll be making decisions about you based on whether or not they like you.
No CommentsYour Dental Practice Won’t Grow Until You Decide What You Are
May 11, 2008Word-of-mouth about your dental practice is powerful because of it’s credibility. Until you declare a specialty, patients can’t offer effective word-of-mouth.
No CommentsHow To Market Your Private Physical Therapy Practice
May 1, 2008The most common reason private physical therapy practices do not have business coming through their doors is simply because people do not know about them. Tell everyone you know, personally and professionally, what you are doing, and ask for their help.
One CommentFive Ways to Stand Out as a Great Doctor
April 24, 2008Perceptive patients know that good character is a great reason to overlook minor annoyances, such as an unpleasant receptionist. Having a doctor with good character is also more important than bedside manner.
No CommentsMassage Therapists Need a Marketing Strategy
March 27, 2008Many advertising tools used by massage therapists are used in a manner that results in disappointment. Learning how these advertising tools should be used in a well thought out marketing strategy is paramount to a successful advertising venture.
3 CommentsSetting Expectations for Painless Dental Referrals.
March 1, 2008The patient is now psychologically prepared to feel less pain, be more satisfied with the procedure, and to talk to her friends about this experience.
6 CommentsPlacebo Effect Improves Marketing Results
February 22, 2008Crititical information about managing word-of-mouth, and how it affects your practice, has come from a study of placebos conducted at the University of Michigan, Ann Arbor.
No CommentsTwo Schools of Philosophy for Marketing Your Health Care Practice
January 12, 2008To get the attention of Transactional patients, you could offer reduced fees, promotional treatments, or coupons. But Relational patients want to know you understand them and offer informed advice.
No CommentsWhy Patients Judge Your Practice By Your Restrooms
December 22, 2007Does the average person have the knowledge necessary to judge your clinical skills? How can she determine whether you’re an excellent practitioner, or merely average?
3 CommentsHow to Explode the Number of Referrals From Your Patients
November 18, 2007Everyone dreams of an all referral practice, where every new patient is the result of a referral from a satisfied patient. Here’s how to take the idea beyond dreaming and make it happen.
3 CommentsHelp Your Patient Pay for Treatment Without Reducing Fees
November 3, 2007Helping your patient to see not only the benefits of your treatment plan, but also how to manage payment, will increase both your production and your cash flow.
No CommentsHow I Marketed My Health Care Practice
October 31, 2007When your practice is new, you usually have more time than money. Nurse Practitioner Barbara C. Phillips used that time to build relationships which helped her practice to quickly grow.
One CommentSelective Pricing for Higher Practice Profitability
October 29, 2007You can improve the profitability of your practice by competitively pricing services and products which other health care providers offer, but by raising your prices on those services and products which can’t be comparison shopped.
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