Early Edition - Saturday, May 10th, 2008.
Advance My Practice, the Health Care Professionals' Marketing Blog - a collection of strategies, tactics, case studies, and news reports to help health care providers to ethically promote and market their practices.
Subscribe to our feed.
This site displays best at 1024 x 768 screen resolution, or greater.
The most common reason private physical therapy practices do not have business coming through their doors is simply because people do not know about them. Tell everyone you know, personally and professionally, what you are doing, and ask for their help.
No CommentsPerceptive patients know that good character is a great reason to overlook minor annoyances, such as an unpleasant receptionist. Having a doctor with good character is also more important than bedside manner.
No CommentsMany advertising tools used by massage therapists are used in a manner that results in disappointment. Learning how these advertising tools should be used in a well thought out marketing strategy is paramount to a successful advertising venture.
No CommentsThe patient is now psychologically prepared to feel less pain, be more satisfied with the procedure, and to talk to her friends about this experience.
5 CommentsCrtitical information about managing word-of-mouth, and how it affects your practice, has come from a study of placebos conducted at the University of Michigan, Ann Arbor.
No CommentsTo get the attention of Transactional patients, you could offer reduced fees, promotional treatments, or coupons. But Relational patients want to know you understand them and offer informed advice.
No CommentsDoes the average person have the knowledge necessary to judge your clinical skills? How can she determine whether you’re an excellent practitioner, or merely average?
3 CommentsEveryone dreams of an all referral practice, where every new patient is the result of a referral from a satisfied patient. Here’s how to take the idea beyond dreaming and make it happen.
3 CommentsHelping your patient to see not only the benefits of your treatment plan, but also how to manage payment, will increase both your production and your cash flow.
No CommentsWhen your practice is new, you usually have more time than money. Nurse Practitioner Barbara C. Phillips used that time to build relationships which helped her practice to quickly grow.
No CommentsYou can improve the profitability of your practice by competitively pricing services and products which other health care providers offer, but by raising your prices on those services and products which can’t be comparison shopped.
No Comments