Sir Isaac’s First Law Of Dental Marketing
July 21, 2008Would you ever advertise for your competitor’s benefit? It might be the smartest way to grow your own practice.
No CommentsThe Measurable Value of Congratulations In Cash Practice Physical Therapy
June 15, 2008The first time I gave a graduation “Certificate of Appreciation” to a patient I couldn’t believe the results. The family of the patient framed it and hung it on her wall!
One CommentCredible Dental Practice Advertising
June 2, 2008What others say about you is 1000 times more convincing than what you say about yourself. Using testimonials from current patients saying how good you are at what you do is much better than telling them yourself.
No CommentsIs Your Chiropractic Practice Unique? Can You Communicate It?
May 18, 2008Maybe yours is a Family Practice, and your focus is Athletic Injuries or Nutrition Counseling. So, you might use a statement like “Preferred Practice of Local Athletes”, “Ask about our “Energy Boosting Programs” or “We Care for the Entire Family”.
No CommentsYour Dental Practice Won’t Grow Until You Decide What You Are
May 11, 2008Word-of-mouth about your dental practice is powerful because of it’s credibility. Until you declare a specialty, patients can’t offer effective word-of-mouth.
No CommentsHow To Market Your Private Physical Therapy Practice
May 1, 2008The most common reason private physical therapy practices do not have business coming through their doors is simply because people do not know about them. Tell everyone you know, personally and professionally, what you are doing, and ask for their help.
One CommentMassage Therapists Need a Marketing Strategy
March 27, 2008Many advertising tools used by massage therapists are used in a manner that results in disappointment. Learning how these advertising tools should be used in a well thought out marketing strategy is paramount to a successful advertising venture.
3 CommentsSetting Expectations for Painless Dental Referrals.
March 1, 2008The patient is now psychologically prepared to feel less pain, be more satisfied with the procedure, and to talk to her friends about this experience.
6 CommentsWhy Patients Judge Your Practice By Your Restrooms
December 22, 2007Does the average person have the knowledge necessary to judge your clinical skills? How can she determine whether you’re an excellent practitioner, or merely average?
3 CommentsHow to Explode the Number of Referrals From Your Patients
November 18, 2007Everyone dreams of an all referral practice, where every new patient is the result of a referral from a satisfied patient. Here’s how to take the idea beyond dreaming and make it happen.
3 CommentsHow I Marketed My Health Care Practice
October 31, 2007When your practice is new, you usually have more time than money. Nurse Practitioner Barbara C. Phillips used that time to build relationships which helped her practice to quickly grow.
One CommentCan I, Should I Market My Practice on the Web, Part 2?
October 13, 2007There are two important criteria when designing the content for your web site: relevance and credibility. Make it interesting to your patients and potential patients, and focus on the patient experience.
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