Early Edition - Friday, March 12th, 2010.
Advance My Practice, the Health Care Professionals' Marketing Blog - a collection of strategies, tactics, case studies, and news reports to help health care providers to ethically promote and market their practices.
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By Chuck McKay
Some patients look for a good benefits / price ratio. Others search for an adviser they can trust. Interestingly, the right thing to say to one is exactly the wrong thing to say to the other.
No CommentsCrititical information about managing word-of-mouth, and how it affects your practice, has come from a study of placebos conducted at the University of Michigan, Ann Arbor.
No CommentsThe Ideal Yellow Page Ad The very best ad is the intersection between what a buyer is looking for, and what a business provides.
No CommentsWhen you’ve gained credibility through an interview, maximize the implied endorsement of the publication by reprinting the interview.
2 CommentsAs a physician, you can discuss medical and health-related issues with your patient, say, to remind them of their annual flu inoculation, or write about ways to eat healthier. What’s nice about social networks, is that you can also invite other professionals to join, such as a trusted fitness trainer, a nutritionist maybe.
No CommentsDoes the average person have the knowledge necessary to judge your clinical skills? How can she determine whether you’re an excellent practitioner, or merely average?
3 CommentsBe sure your contact information – your name, your practice name, your practice address - are included, but not until at least the 4th paragraph. Use that information too early, and your story appears to be just another piece of puffery.
No CommentsWhen your practice is new, you usually have more time than money. Nurse Practitioner Barbara C. Phillips used that time to build relationships which helped her practice to quickly grow.
One CommentA blog is a social media tool many companies are using nowadays, people and organizations use it to communicate with each other. It also has the capability of being a resource to your patients.
One CommentAuthor and Chiroprator, Dr. Tom Necela, and PR expert Rodger “Your PR Guy” Johnson are contributing editors to Advance My Practice.
2 CommentsYou won’t have much success using the Internet to attract new patients to your practice. However, you need a web presence for credibility and to provide contact information.
No CommentsBy Chuck McKay
This strategy could yield as many as 80 prospective patients who now know who you are, know how to find your office, and who now have a relationship with you, Doctor.
No CommentsBy Chuck McKay
“Getting your name out there” can have value, provided you’re terribly patient and none of your competitors is doing the same thing.
No Comments