Placebo Effect Improves Marketing Results
February 22, 2008Crtitical information about managing word-of-mouth, and how it affects your practice, has come from a study of placebos conducted at the University of Michigan, Ann Arbor.
No CommentsMake Your Yellow Page Ad Leap Off the Page - Attention-Grabbing Fixes
February 12, 2008The Ideal Yellow Page Ad The very best ad is the intersection between what a buyer is looking for, and what a business provides.
No CommentsGetting More Out of Publicity by Leveraging Your Exposure
February 7, 2008When you’ve gained credibility through an interview, maximize the implied endorsement of the publication by reprinting the interview.
2 CommentsBuilding a Social Network for Your Practice
January 24, 2008As a physician, you can discuss medical and health-related issues with your patient, say, to remind them of their annual flu inoculation, or write about ways to eat healthier. What’s nice about social networks, is that you can also invite other professionals to join, such as a trusted fitness trainer, a nutritionist maybe.
No CommentsWhy Patients Judge Your Practice By Your Restrooms
December 22, 2007Does the average person have the knowledge necessary to judge your clinical skills? How can she determine whether you’re an excellent practitioner, or merely average?
3 CommentsSlow News Days - Seven Tips To Promote Your Practice Through Press Releases.
December 17, 2007Be sure your contact information – your name, your practice name, your practice address - are included, but not until at least the 4th paragraph. Use that information too early, and your story appears to be just another piece of puffery.
No CommentsHow I Marketed My Health Care Practice
October 31, 2007When your practice is new, you usually have more time than money. Nurse Practitioner Barbara C. Phillips used that time to build relationships which helped her practice to quickly grow.
No CommentsBlogging for Your Practice
October 26, 2007A blog is a social media tool many companies are using nowadays, people and organizations use it to communicate with each other. It also has the capability of being a resource to your patients.
One CommentAdvance My Practice adds Contributing Editors
October 20, 2007Author and Chiroprator, Dr. Tom Necela, and PR expert Rodger “Your PR Guy” Johnson are contributing editors to Advance My Practice.
2 CommentsCan I, Should I Market My Practice on the Web, Part 1?
October 5, 2007You won’t have much success using the Internet to attract new patients to your practice. However, you need a web presence for credibility and to provide contact information.
No CommentsUse the Holes in Your Appointment Book to Promote Your Practice
October 2, 2007By Chuck McKay
This strategy could yield as many as 80 prospective patients who now know who you are, know how to find your office, and who now have a relationship with you, Doctor.
No CommentsHow Will Patients Call if They Don’t Remember Your Name?
September 10, 2007By Chuck McKay
“Getting your name out there” can have value, provided you’re terribly patient and none of your competitors is doing the same thing.
No CommentsTwo Strategies to Market Your Practice
September 7, 2007By Chuck McKay
Some patients look for a good benefits / price ratio. Others search for an adviser they can trust. Interestingly, the right thing to say to one is exactly the wrong thing to say to the other.
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