Early Edition - Thursday, March 11th, 2010.
Advance My Practice, the Health Care Professionals' Marketing Blog - a collection of strategies, tactics, case studies, and news reports to help health care providers to ethically promote and market their practices.
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If you are a physical therapist who focuses on total knee rehab you can talk about total knee surgery and treatment. If your expertise is in rotator cuff injuries, you can blog about rotator cuff injuries and treatments. By offering quality expertise in your field you gain trust among your readers and possibly a potential patient or walk-in.
No CommentsThe first time I gave a graduation “Certificate of Appreciation” to a patient I couldn’t believe the results. The family of the patient framed it and hung it on her wall!
One CommentMost potential patients have no idea how to judge your skills as a health care provider. They don’t know if you’re good at what you do, or not. So, they’ll be making decisions about you based on whether or not they like you.
No CommentsCrititical information about managing word-of-mouth, and how it affects your practice, has come from a study of placebos conducted at the University of Michigan, Ann Arbor.
No CommentsWhen you’ve gained credibility through an interview, maximize the implied endorsement of the publication by reprinting the interview.
2 CommentsBe sure your contact information – your name, your practice name, your practice address - are included, but not until at least the 4th paragraph. Use that information too early, and your story appears to be just another piece of puffery.
No CommentsThey call people who purchase their services “customers,” while yours are known as “patients,” but it’s pretty much the same relationship.
2 CommentsWhen your practice is new, you usually have more time than money. Nurse Practitioner Barbara C. Phillips used that time to build relationships which helped her practice to quickly grow.
One CommentYou can improve the profitability of your practice by competitively pricing services and products which other health care providers offer, but by raising your prices on those services and products which can’t be comparison shopped.
No CommentsA blog is a social media tool many companies are using nowadays, people and organizations use it to communicate with each other. It also has the capability of being a resource to your patients.
One CommentAuthor and Chiroprator, Dr. Tom Necela, and PR expert Rodger “Your PR Guy” Johnson are contributing editors to Advance My Practice.
2 CommentsThere are two important criteria when designing the content for your web site: relevance and credibility. Make it interesting to your patients and potential patients, and focus on the patient experience.
One CommentBy Chuck McKay
“Getting your name out there” can have value, provided you’re terribly patient and none of your competitors is doing the same thing.
No CommentsBy Patrick K. Porter, PhD.
Evidence-based chiropractic allows you to report solid evidence that the patient is getting better to both the medical doctor who referred the patient, and to the insurance company who approves the claim.
No CommentsBy Scott Lorenz
If you don’t establish the relationship and trust first, your carefully planned press kit will end up in the wastebasket within 20 seconds. PR is not about gloss and glitter; it’s about relationships and trust.
No Comments