Placebo Effect Improves Marketing Results
February 22, 2008Crtitical information about managing word-of-mouth, and how it affects your practice, has come from a study of placebos conducted at the University of Michigan, Ann Arbor.
No CommentsGetting More Out of Publicity by Leveraging Your Exposure
February 7, 2008When you’ve gained credibility through an interview, maximize the implied endorsement of the publication by reprinting the interview.
2 CommentsSlow News Days - Seven Tips To Promote Your Practice Through Press Releases.
December 17, 2007Be sure your contact information – your name, your practice name, your practice address - are included, but not until at least the 4th paragraph. Use that information too early, and your story appears to be just another piece of puffery.
No CommentsDear Doctor - How Do Your Patients Rate YOU?
December 1, 2007They call people who purchase their services “customers,” while yours are known as “patients,” but it’s pretty much the same relationship.
2 CommentsHow I Marketed My Health Care Practice
October 31, 2007When your practice is new, you usually have more time than money. Nurse Practitioner Barbara C. Phillips used that time to build relationships which helped her practice to quickly grow.
No CommentsSelective Pricing for Higher Practice Profitability
October 29, 2007You can improve the profitability of your practice by competitively pricing services and products which other health care providers offer, but by raising your prices on those services and products which can’t be comparison shopped.
No CommentsBlogging for Your Practice
October 26, 2007A blog is a social media tool many companies are using nowadays, people and organizations use it to communicate with each other. It also has the capability of being a resource to your patients.
One CommentAdvance My Practice adds Contributing Editors
October 20, 2007Author and Chiroprator, Dr. Tom Necela, and PR expert Rodger “Your PR Guy” Johnson are contributing editors to Advance My Practice.
2 CommentsCan I, Should I Market My Practice on the Web, Part 2?
October 13, 2007There are two important criteria when designing the content for your web site: relevance and credibility. Make it interesting to your patients and potential patients, and focus on the patient experience.
One CommentHow Will Patients Call if They Don’t Remember Your Name?
September 10, 2007By Chuck McKay
“Getting your name out there” can have value, provided you’re terribly patient and none of your competitors is doing the same thing.
No CommentsWhat’s The Secret To Getting Paid For Your Chiropractic Services?
August 30, 2007By Patrick K. Porter, PhD.
Evidence-based chiropractic allows you to report solid evidence that the patient is getting better to both the medical doctor who referred the patient, and to the insurance company who approves the claim.
No CommentsMedical Practice Marketing… All Doctors Need PR
August 7, 2007By Scott Lorenz
If you don’t establish the relationship and trust first, your carefully planned press kit will end up in the wastebasket within 20 seconds. PR is not about gloss and glitter; it’s about relationships and trust.
No Comments