Setting Expectations for Painless Dental Referrals.
March 1, 2008The patient is now psychologically prepared to feel less pain, be more satisfied with the procedure, and to talk to her friends about this experience.
5 CommentsPlacebo Effect Improves Marketing Results
February 22, 2008Crtitical information about managing word-of-mouth, and how it affects your practice, has come from a study of placebos conducted at the University of Michigan, Ann Arbor.
No CommentsHow I Marketed My Health Care Practice
October 31, 2007When your practice is new, you usually have more time than money. Nurse Practitioner Barbara C. Phillips used that time to build relationships which helped her practice to quickly grow.
No CommentsHow Duck Hunting Can Help Fill Your Appointment Book During Slow Times
October 16, 2007There are times when advertising your practice pays off handsomely, and others in which you can’t buy a new patient.
2 CommentsCan I, Should I Market My Practice on the Web, Part 2?
October 13, 2007There are two important criteria when designing the content for your web site: relevance and credibility. Make it interesting to your patients and potential patients, and focus on the patient experience.
One CommentCan I, Should I Market My Practice on the Web, Part 1?
October 5, 2007You won’t have much success using the Internet to attract new patients to your practice. However, you need a web presence for credibility and to provide contact information.
No CommentsTwo Strategies to Market Your Practice
September 7, 2007By Chuck McKay
Some patients look for a good benefits / price ratio. Others search for an adviser they can trust. Interestingly, the right thing to say to one is exactly the wrong thing to say to the other.
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