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Two Strategies to Market Your Practice

November 22, 2009

By Chuck McKay

Some patients look for a good benefits / price ratio. Others search for an adviser they can trust. Interestingly, the right thing to say to one is exactly the wrong thing to say to the other.

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Why Health Care Providers Don’t Advertise

September 10, 2009

Conventional wisdom says its tradition which prevents health care providers from advertising their services. Truthfully, it may be simpler.

More on page 191

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Measuring What Works in Marketing Your Physical Therapy Cash Practice

August 13, 2008

The most frequently asked question we hear is, “What is the most effective way to market my practice?” The answer to this is both simple and not-so-simple.

More on page 179

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Dentists - Help Future Patients Get To Know You Through Local Media Niched Offers

August 5, 2008

Choose the offer that most closely matches the audience you’re reaching through each local medium, and repeat it. Then repeat it again. From time to time freshen the ad, but keep focusing on the same offer to the same audience.

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Physical Therapist? You need a blog.

July 14, 2008

If you are a physical therapist who focuses on total knee rehab you can talk about total knee surgery and treatment. If your expertise is in rotator cuff injuries, you can blog about rotator cuff injuries and treatments. By offering quality expertise in your field you gain trust among your readers and possibly a potential patient or walk-in.

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Inside Your Patients’ Heads

June 28, 2008

Does your ideal practice match your neighborhood’s demographics? Do you know your patients “hot buttons?”

More on page 163

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What You Must Know About Chiropractic Newspaper Inserts

June 23, 2008

The fewer ailments you specialize in treating, the more people suffering from those problems will trust you.

More on page 161

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The Measurable Value of Congratulations In Cash Practice Physical Therapy

June 15, 2008

The first time I gave a graduation “Certificate of Appreciation” to a patient I couldn’t believe the results. The family of the patient framed it and hung it on her wall!

More on page 160

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Setting Expectations for Painless Dental Referrals.

March 1, 2008

The patient is now psychologically prepared to feel less pain, be more satisfied with the procedure, and to talk to her friends about this experience.

More on page 134

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Placebo Effect Improves Marketing Results

February 22, 2008

Crititical information about managing word-of-mouth, and how it affects your practice, has come from a study of placebos conducted at the University of Michigan, Ann Arbor.

More on page 129

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How I Marketed My Health Care Practice

October 31, 2007

When your practice is new, you usually have more time than money. Nurse Practitioner Barbara C. Phillips used that time to build relationships which helped her practice to quickly grow.

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How Duck Hunting Can Help Fill Your Appointment Book During Slow Times

October 16, 2007

There are times when advertising your practice pays off handsomely, and others in which you can’t buy a new patient.

More on page 68

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Can I, Should I Market My Practice on the Web, Part 2?

October 13, 2007

There are two important criteria when designing the content for your web site: relevance and credibility. Make it interesting to your patients and potential patients, and focus on the patient experience.

More on page 66

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Can I, Should I Market My Practice on the Web, Part 1?

October 5, 2007

You won’t have much success using the Internet to attract new patients to your practice. However, you need a web presence for credibility and to provide contact information.

More on page 63

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