Early Edition - Thursday, March 11th, 2010.
Advance My Practice, the Health Care Professionals' Marketing Blog - a collection of strategies, tactics, case studies, and news reports to help health care providers to ethically promote and market their practices.
Subscribe to our feed.
This site displays best at 1024 x 768 screen resolution, or greater.
By Chuck McKay
Some patients look for a good benefits / price ratio. Others search for an adviser they can trust. Interestingly, the right thing to say to one is exactly the wrong thing to say to the other.
No CommentsConventional wisdom says its tradition which prevents health care providers from advertising their services. Truthfully, it may be simpler.
3 CommentsThe most frequently asked question we hear is, “What is the most effective way to market my practice?” The answer to this is both simple and not-so-simple.
One CommentChoose the offer that most closely matches the audience you’re reaching through each local medium, and repeat it. Then repeat it again. From time to time freshen the ad, but keep focusing on the same offer to the same audience.
No CommentsIf you are a physical therapist who focuses on total knee rehab you can talk about total knee surgery and treatment. If your expertise is in rotator cuff injuries, you can blog about rotator cuff injuries and treatments. By offering quality expertise in your field you gain trust among your readers and possibly a potential patient or walk-in.
No CommentsDoes your ideal practice match your neighborhood’s demographics? Do you know your patients “hot buttons?”
No CommentsThe fewer ailments you specialize in treating, the more people suffering from those problems will trust you.
No CommentsThe first time I gave a graduation “Certificate of Appreciation” to a patient I couldn’t believe the results. The family of the patient framed it and hung it on her wall!
One CommentThe patient is now psychologically prepared to feel less pain, be more satisfied with the procedure, and to talk to her friends about this experience.
6 CommentsCrititical information about managing word-of-mouth, and how it affects your practice, has come from a study of placebos conducted at the University of Michigan, Ann Arbor.
No CommentsWhen your practice is new, you usually have more time than money. Nurse Practitioner Barbara C. Phillips used that time to build relationships which helped her practice to quickly grow.
One CommentThere are times when advertising your practice pays off handsomely, and others in which you can’t buy a new patient.
3 CommentsThere are two important criteria when designing the content for your web site: relevance and credibility. Make it interesting to your patients and potential patients, and focus on the patient experience.
One CommentYou won’t have much success using the Internet to attract new patients to your practice. However, you need a web presence for credibility and to provide contact information.
No Comments