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Setting Expectations for Painless Dental Referrals.

March 1, 2008

The patient is now psychologically prepared to feel less pain, be more satisfied with the procedure, and to talk to her friends about this experience.

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Placebo Effect Improves Marketing Results

February 22, 2008

Crtitical information about managing word-of-mouth, and how it affects your practice, has come from a study of placebos conducted at the University of Michigan, Ann Arbor.

More on page 129

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How I Marketed My Health Care Practice

October 31, 2007

When your practice is new, you usually have more time than money. Nurse Practitioner Barbara C. Phillips used that time to build relationships which helped her practice to quickly grow.

More on page 82

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How Duck Hunting Can Help Fill Your Appointment Book During Slow Times

October 16, 2007

There are times when advertising your practice pays off handsomely, and others in which you can’t buy a new patient.

More on page 68

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Can I, Should I Market My Practice on the Web, Part 2?

October 13, 2007

There are two important criteria when designing the content for your web site: relevance and credibility. Make it interesting to your patients and potential patients, and focus on the patient experience.

More on page 66

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Can I, Should I Market My Practice on the Web, Part 1?

October 5, 2007

You won’t have much success using the Internet to attract new patients to your practice. However, you need a web presence for credibility and to provide contact information.

More on page 63

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Two Strategies to Market Your Practice

September 7, 2007

By Chuck McKay

Some patients look for a good benefits / price ratio. Others search for an adviser they can trust. Interestingly, the right thing to say to one is exactly the wrong thing to say to the other.

More on page 41

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