Early Edition - Wednesday, March 10th, 2010.
Advance My Practice, the Health Care Professionals' Marketing Blog - a collection of strategies, tactics, case studies, and news reports to help health care providers to ethically promote and market their practices.
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Getting your name out there is the first step in successful word-of-mouth. And, in the absence of other information, when people are offered alternatives they’ll nearly always choose the more familiar.
One CommentThe most frequently asked question we hear is, “What is the most effective way to market my practice?” The answer to this is both simple and not-so-simple.
One CommentIf you are a physical therapist who focuses on total knee rehab you can talk about total knee surgery and treatment. If your expertise is in rotator cuff injuries, you can blog about rotator cuff injuries and treatments. By offering quality expertise in your field you gain trust among your readers and possibly a potential patient or walk-in.
No CommentsDoes your ideal practice match your neighborhood’s demographics? Do you know your patients “hot buttons?”
No CommentsThe first time I gave a graduation “Certificate of Appreciation” to a patient I couldn’t believe the results. The family of the patient framed it and hung it on her wall!
One CommentThe most common reason private physical therapy practices do not have business coming through their doors is simply because people do not know about them. Tell everyone you know, personally and professionally, what you are doing, and ask for their help.
One CommentEveryone dreams of an all referral practice, where every new patient is the result of a referral from a satisfied patient. Here’s how to take the idea beyond dreaming and make it happen.
3 CommentsBy Chuck McKay
This strategy could yield as many as 80 prospective patients who now know who you are, know how to find your office, and who now have a relationship with you, Doctor.
No Comments