The Fundamentals of Dental Marketing
November 8, 2007
If a patient will turn into $22,000 over the years, it’s important to look at every dollar you spend on dental marketing and advertising as an investment rather than an expense and do whatever it takes to get the person in the door and keep them around.
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How Duck Hunting Can Help Fill Your Appointment Book During Slow Times
October 16, 2007
There are times when advertising your practice pays off handsomely, and others in which you can’t buy a new patient.
More on page 68
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Improving Patient Education With Video
September 30, 2007
By Karen Lee
When videos are incorporated in educational presentations, the viewer is better able to relate to the information being presented, and it’s easier to retain images, animations, and graphs, than plain text.
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Six Month Scheduling
August 5, 2007
By Chuck McKay
Scheduling dental patients six months in advance creates the very cancellations the dentist is trying to avoid.
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