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The Fundamentals of Dental Marketing

November 8, 2007

If a patient will turn into $22,000 over the years, it’s important to look at every dollar you spend on dental marketing and advertising as an investment rather than an expense and do whatever it takes to get the person in the door and keep them around.

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How Duck Hunting Can Help Fill Your Appointment Book During Slow Times

October 16, 2007

There are times when advertising your practice pays off handsomely, and others in which you can’t buy a new patient.

More on page 68

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Improving Patient Education With Video

September 30, 2007

By Karen Lee

When videos are incorporated in educational presentations, the viewer is better able to relate to the information being presented, and it’s easier to retain images, animations, and graphs, than plain text.

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Six Month Scheduling

August 5, 2007

By Chuck McKay

Scheduling dental patients six months in advance creates the very cancellations the dentist is trying to avoid.

More on page 14

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