Early Edition - Monday, May 12th, 2008.
Advance My Practice, the Health Care Professionals' Marketing Blog - a collection of strategies, tactics, case studies, and news reports to help health care providers to ethically promote and market their practices.
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Perceptive patients know that good character is a great reason to overlook minor annoyances, such as an unpleasant receptionist. Having a doctor with good character is also more important than bedside manner.
No CommentsFour-handed dentistry became popular in the 1960’s and is a procedure that utilizes a dental assistant at the chair side of the patient with the dentist.
One CommentThe voice on the phone asks “How much are your exams?” Do you know how you should answer?
One CommentThe patient is now psychologically prepared to feel less pain, be more satisfied with the procedure, and to talk to her friends about this experience.
5 CommentsAs a physician, you can discuss medical and health-related issues with your patient, say, to remind them of their annual flu inoculation, or write about ways to eat healthier. What’s nice about social networks, is that you can also invite other professionals to join, such as a trusted fitness trainer, a nutritionist maybe.
No CommentsTo get the attention of Transactional patients, you could offer reduced fees, promotional treatments, or coupons. But Relational patients want to know you understand them and offer informed advice.
No CommentsDoes the average person have the knowledge necessary to judge your clinical skills? How can she determine whether you’re an excellent practitioner, or merely average?
3 CommentsThey call people who purchase their services “customers,” while yours are known as “patients,” but it’s pretty much the same relationship.
2 CommentsEveryone dreams of an all referral practice, where every new patient is the result of a referral from a satisfied patient. Here’s how to take the idea beyond dreaming and make it happen.
3 CommentsThere are two important criteria when designing the content for your web site: relevance and credibility. Make it interesting to your patients and potential patients, and focus on the patient experience.
One CommentBy Karen Lee
When videos are incorporated in educational presentations, the viewer is better able to relate to the information being presented, and it’s easier to retain images, animations, and graphs, than plain text.
No CommentsBy Chuck McKay
The “patient centered” model of doctors consulting with patients is becoming more common. But, there are also patients, usually older patients, who want to be told with certainty by the doctor what to do next.
No CommentsBy Chuck McKay
Some patients look for a good benefits / price ratio. Others search for an adviser they can trust. Interestingly, the right thing to say to one is exactly the wrong thing to say to the other.
No CommentsBy Jeff Herring
Although it appears to make sense that when someone gets a little bit of your services they’ll want more, the complementary session does not work in the real world.
No Comments