Early Edition - Thursday, August 28th, 2008.
Advance My Practice, the Health Care Professionals' Marketing Blog - a collection of strategies, tactics, case studies, and news reports to help health care providers to ethically promote and market their practices.
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The most common problems professionals have in implementing a Risk Reminder Recall System is lack of specificity. Pile on the details of the exact risks to her health your patient will take on by not treating her condition.
No CommentsDoes your ideal practice match your neighborhood’s demographics? Do you know your patients “hot buttons?”
No CommentsMost potential patients have no idea how to judge your skills as a health care provider. They don’t know if you’re good at what you do, or not. So, they’ll be making decisions about you based on whether or not they like you.
No CommentsThe voice on the phone asks “How much are your exams?” Do you know how you should answer?
One CommentIs anyone more emotionally invested in the outcome of his advertising than the writer of a “personals” ad? Personals can be vivid examples of some of the best techniques in advertising.
No CommentsOffering your patients a range of services is likely to significantly improve your profits. This tactic works especially well when you offer prosthetics, eyeglasses, dental implants, or eyeglasses.
No CommentsEveryone dreams of an all referral practice, where every new patient is the result of a referral from a satisfied patient. Here’s how to take the idea beyond dreaming and make it happen.
3 CommentsHelping your patient to see not only the benefits of your treatment plan, but also how to manage payment, will increase both your production and your cash flow.
No CommentsYou can improve the profitability of your practice by competitively pricing services and products which other health care providers offer, but by raising your prices on those services and products which can’t be comparison shopped.
No Comments