Early Edition - Saturday, May 10th, 2008.
Advance My Practice, the Health Care Professionals' Marketing Blog - a collection of strategies, tactics, case studies, and news reports to help health care providers to ethically promote and market their practices.
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The most common reason private physical therapy practices do not have business coming through their doors is simply because people do not know about them. Tell everyone you know, personally and professionally, what you are doing, and ask for their help.
No CommentsShowing your TV commercial one time, running an ad in the newspaper once, or doing one mailing of postcards may not be enough to grab and keep your target audience’s attention.
No CommentsCrtitical information about managing word-of-mouth, and how it affects your practice, has come from a study of placebos conducted at the University of Michigan, Ann Arbor.
No CommentsThe Ideal Yellow Page Ad The very best ad is the intersection between what a buyer is looking for, and what a business provides.
No CommentsWhen you’ve gained credibility through an interview, maximize the implied endorsement of the publication by reprinting the interview.
2 CommentsEven a so-so ad can generate name recognition, but poorly-designed advertising can be both damaging AND memorable.
No CommentsAs a physician, you can discuss medical and health-related issues with your patient, say, to remind them of their annual flu inoculation, or write about ways to eat healthier. What’s nice about social networks, is that you can also invite other professionals to join, such as a trusted fitness trainer, a nutritionist maybe.
No CommentsYou man not be able to sell a ketchup popsicle to a lady dressed in white during the summer, but by following a few simple and time-tested advertising techniques your practice can flourish.
No CommentsTo get the attention of Transactional patients, you could offer reduced fees, promotional treatments, or coupons. But Relational patients want to know you understand them and offer informed advice.
No CommentsDoes the average person have the knowledge necessary to judge your clinical skills? How can she determine whether you’re an excellent practitioner, or merely average?
3 CommentsBe sure your contact information – your name, your practice name, your practice address - are included, but not until at least the 4th paragraph. Use that information too early, and your story appears to be just another piece of puffery.
No CommentsPromotional marketing professionals often stop at the first idea they think of when developing creative ideas to promote their business, event or brand. And while the first thing they think of may indeed make sense, these ideas are usually cliché and tired.
No CommentsOffering your patients a range of services is likely to significantly improve your profits. This tactic works especially well when you offer prosthetics, eyeglasses, dental implants, or eyeglasses.
No CommentsEveryone dreams of an all referral practice, where every new patient is the result of a referral from a satisfied patient. Here’s how to take the idea beyond dreaming and make it happen.
3 CommentsShould your patients understand the full range of services you offer? Probably. The reality is, though, that they don’t. And unless you’re OK with your patients seeking out another provider for services you offer, its up to you to educate them.
No CommentsWhen your practice is new, you usually have more time than money. Nurse Practitioner Barbara C. Phillips used that time to build relationships which helped her practice to quickly grow.
No CommentsYou can improve the profitability of your practice by competitively pricing services and products which other health care providers offer, but by raising your prices on those services and products which can’t be comparison shopped.
No CommentsA blog is a social media tool many companies are using nowadays, people and organizations use it to communicate with each other. It also has the capability of being a resource to your patients.
One CommentIf your philosophy is sound, you should not be intimidated by massage therapists and understand that what you do is very different. You should also be able to explain these differences.
No CommentsYou won’t have much success using the Internet to attract new patients to your practice. However, you need a web presence for credibility and to provide contact information.
No Comments