Why Health Care Providers Don’t Advertise
September 10, 2009Conventional wisdom says its tradition which prevents health care providers from advertising their services. Truthfully, it may be simpler.
3 CommentsWorking Your Dental Practice as if it Were a Franchise.
August 20, 2008The most successful practices don’t make marketing decisions. They don’t have to. The most successful practices have a marketing plan, and a system.
One CommentMeasuring What Works in Marketing Your Physical Therapy Cash Practice
August 13, 2008The most frequently asked question we hear is, “What is the most effective way to market my practice?” The answer to this is both simple and not-so-simple.
One CommentDentists - Help Future Patients Get To Know You Through Local Media Niched Offers
August 5, 2008Choose the offer that most closely matches the audience you’re reaching through each local medium, and repeat it. Then repeat it again. From time to time freshen the ad, but keep focusing on the same offer to the same audience.
No CommentsWhat You Must Know About Chiropractic Newspaper Inserts
June 23, 2008The fewer ailments you specialize in treating, the more people suffering from those problems will trust you.
No CommentsCredible Dental Practice Advertising
June 2, 2008What others say about you is 1000 times more convincing than what you say about yourself. Using testimonials from current patients saying how good you are at what you do is much better than telling them yourself.
No CommentsThe Missing Ingredient to Successful Practice Growth Through Public Speaking
May 22, 2008Most potential patients have no idea how to judge your skills as a health care provider. They don’t know if you’re good at what you do, or not. So, they’ll be making decisions about you based on whether or not they like you.
No CommentsIs Your Chiropractic Practice Unique? Can You Communicate It?
May 18, 2008Maybe yours is a Family Practice, and your focus is Athletic Injuries or Nutrition Counseling. So, you might use a statement like “Preferred Practice of Local Athletes”, “Ask about our “Energy Boosting Programs” or “We Care for the Entire Family”.
No CommentsYour Dental Practice Won’t Grow Until You Decide What You Are
May 11, 2008Word-of-mouth about your dental practice is powerful because of it’s credibility. Until you declare a specialty, patients can’t offer effective word-of-mouth.
No CommentsHow To Market Your Private Physical Therapy Practice
May 1, 2008The most common reason private physical therapy practices do not have business coming through their doors is simply because people do not know about them. Tell everyone you know, personally and professionally, what you are doing, and ask for their help.
One CommentTwo Step Dental Marketing
April 4, 2008Showing your TV commercial one time, running an ad in the newspaper once, or doing one mailing of postcards may not be enough to grab and keep your target audience’s attention.
No CommentsPlacebo Effect Improves Marketing Results
February 22, 2008Crititical information about managing word-of-mouth, and how it affects your practice, has come from a study of placebos conducted at the University of Michigan, Ann Arbor.
No CommentsMake Your Yellow Page Ad Leap Off the Page - Attention-Grabbing Fixes
February 12, 2008The Ideal Yellow Page Ad The very best ad is the intersection between what a buyer is looking for, and what a business provides.
No CommentsGetting More Out of Publicity by Leveraging Your Exposure
February 7, 2008When you’ve gained credibility through an interview, maximize the implied endorsement of the publication by reprinting the interview.
2 CommentsRefine Your Company Image For Greater Marketing Bang
January 30, 2008Even a so-so ad can generate name recognition, but poorly-designed advertising can be both damaging AND memorable.
No CommentsBuilding a Social Network for Your Practice
January 24, 2008As a physician, you can discuss medical and health-related issues with your patient, say, to remind them of their annual flu inoculation, or write about ways to eat healthier. What’s nice about social networks, is that you can also invite other professionals to join, such as a trusted fitness trainer, a nutritionist maybe.
No CommentsVA Chiropractor Finds Success Advertising with Newspaper Inserts
January 18, 2008You man not be able to sell a ketchup popsicle to a lady dressed in white during the summer, but by following a few simple and time-tested advertising techniques your practice can flourish.
No CommentsTwo Schools of Philosophy for Marketing Your Health Care Practice
January 12, 2008To get the attention of Transactional patients, you could offer reduced fees, promotional treatments, or coupons. But Relational patients want to know you understand them and offer informed advice.
No CommentsWhy Patients Judge Your Practice By Your Restrooms
December 22, 2007Does the average person have the knowledge necessary to judge your clinical skills? How can she determine whether you’re an excellent practitioner, or merely average?
3 CommentsSlow News Days - Seven Tips To Promote Your Practice Through Press Releases.
December 17, 2007Be sure your contact information – your name, your practice name, your practice address - are included, but not until at least the 4th paragraph. Use that information too early, and your story appears to be just another piece of puffery.
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