Early Edition - Saturday, May 10th, 2008.
Advance My Practice, the Health Care Professionals' Marketing Blog - a collection of strategies, tactics, case studies, and news reports to help health care providers to ethically promote and market their practices.
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The most common reason private physical therapy practices do not have business coming through their doors is simply because people do not know about them. Tell everyone you know, personally and professionally, what you are doing, and ask for their help.
No CommentsMany advertising tools used by massage therapists are used in a manner that results in disappointment. Learning how these advertising tools should be used in a well thought out marketing strategy is paramount to a successful advertising venture.
No CommentsThe patient is now psychologically prepared to feel less pain, be more satisfied with the procedure, and to talk to her friends about this experience.
5 CommentsCrtitical information about managing word-of-mouth, and how it affects your practice, has come from a study of placebos conducted at the University of Michigan, Ann Arbor.
No CommentsWhen you’ve gained credibility through an interview, maximize the implied endorsement of the publication by reprinting the interview.
2 CommentsEven a so-so ad can generate name recognition, but poorly-designed advertising can be both damaging AND memorable.
No CommentsDoes the average person have the knowledge necessary to judge your clinical skills? How can she determine whether you’re an excellent practitioner, or merely average?
3 CommentsPromotional marketing professionals often stop at the first idea they think of when developing creative ideas to promote their business, event or brand. And while the first thing they think of may indeed make sense, these ideas are usually cliché and tired.
No CommentsOffering your patients a range of services is likely to significantly improve your profits. This tactic works especially well when you offer prosthetics, eyeglasses, dental implants, or eyeglasses.
No CommentsIf a patient will turn into $22,000 over the years, it’s important to look at every dollar you spend on dental marketing and advertising as an investment rather than an expense and do whatever it takes to get the person in the door and keep them around.
No CommentsWhen your practice is new, you usually have more time than money. Nurse Practitioner Barbara C. Phillips used that time to build relationships which helped her practice to quickly grow.
No CommentsYou can improve the profitability of your practice by competitively pricing services and products which other health care providers offer, but by raising your prices on those services and products which can’t be comparison shopped.
No CommentsThere are times when advertising your practice pays off handsomely, and others in which you can’t buy a new patient.
2 CommentsBy Chuck McKay
“Getting your name out there” can have value, provided you’re terribly patient and none of your competitors is doing the same thing.
No CommentsBy Chuck McKay
Some patients look for a good benefits / price ratio. Others search for an adviser they can trust. Interestingly, the right thing to say to one is exactly the wrong thing to say to the other.
No Comments