Early Edition - Friday, March 12th, 2010.
Advance My Practice, the Health Care Professionals' Marketing Blog - a collection of strategies, tactics, case studies, and news reports to help health care providers to ethically promote and market their practices.
Subscribe to our feed.
This site displays best at 1024 x 768 screen resolution, or greater.
By Chuck McKay
Some patients look for a good benefits / price ratio. Others search for an adviser they can trust. Interestingly, the right thing to say to one is exactly the wrong thing to say to the other.
No CommentsConventional wisdom says its tradition which prevents health care providers from advertising their services. Truthfully, it may be simpler.
3 CommentsChoose the offer that most closely matches the audience you’re reaching through each local medium, and repeat it. Then repeat it again. From time to time freshen the ad, but keep focusing on the same offer to the same audience.
No CommentsWould you ever advertise for your competitor’s benefit? It might be the smartest way to grow your own practice.
No CommentsDoes your ideal practice match your neighborhood’s demographics? Do you know your patients “hot buttons?”
No CommentsWhat others say about you is 1000 times more convincing than what you say about yourself. Using testimonials from current patients saying how good you are at what you do is much better than telling them yourself.
No CommentsMaybe yours is a Family Practice, and your focus is Athletic Injuries or Nutrition Counseling. So, you might use a statement like “Preferred Practice of Local Athletes”, “Ask about our “Energy Boosting Programs” or “We Care for the Entire Family”.
No CommentsWord-of-mouth about your dental practice is powerful because of it’s credibility. Until you declare a specialty, patients can’t offer effective word-of-mouth.
No CommentsThe most common reason private physical therapy practices do not have business coming through their doors is simply because people do not know about them. Tell everyone you know, personally and professionally, what you are doing, and ask for their help.
One CommentMany advertising tools used by massage therapists are used in a manner that results in disappointment. Learning how these advertising tools should be used in a well thought out marketing strategy is paramount to a successful advertising venture.
3 CommentsThe patient is now psychologically prepared to feel less pain, be more satisfied with the procedure, and to talk to her friends about this experience.
6 CommentsCrititical information about managing word-of-mouth, and how it affects your practice, has come from a study of placebos conducted at the University of Michigan, Ann Arbor.
No CommentsWhen you’ve gained credibility through an interview, maximize the implied endorsement of the publication by reprinting the interview.
2 CommentsEven a so-so ad can generate name recognition, but poorly-designed advertising can be both damaging AND memorable.
No CommentsDoes the average person have the knowledge necessary to judge your clinical skills? How can she determine whether you’re an excellent practitioner, or merely average?
3 CommentsPromotional marketing professionals often stop at the first idea they think of when developing creative ideas to promote their business, event or brand. And while the first thing they think of may indeed make sense, these ideas are usually cliché and tired.
No CommentsOffering your patients a range of services is likely to significantly improve your profits. This tactic works especially well when you offer prosthetics, eyeglasses, dental implants, or eyeglasses.
No CommentsIf a patient will turn into $22,000 over the years, it’s important to look at every dollar you spend on dental marketing and advertising as an investment rather than an expense and do whatever it takes to get the person in the door and keep them around.
3 CommentsWhen your practice is new, you usually have more time than money. Nurse Practitioner Barbara C. Phillips used that time to build relationships which helped her practice to quickly grow.
One CommentYou can improve the profitability of your practice by competitively pricing services and products which other health care providers offer, but by raising your prices on those services and products which can’t be comparison shopped.
No Comments