Advertising Our Practices With Lessons From The Personals

January 21, 2008

Is anyone more emotionally invested in the outcome of his advertising than the writer of a “personals” ad? Personals can be vivid examples of some of the best techniques in advertising.

More on page 119

No Comments

How to Explode the Number of Referrals From Your Patients

November 18, 2007

Everyone dreams of an all referral practice, where every new patient is the result of a referral from a satisfied patient. Here’s how to take the idea beyond dreaming and make it happen.

More on page 95

3 Comments

Use the Holes in Your Appointment Book to Promote Your Practice

October 2, 2007

By Chuck McKay

This strategy could yield as many as 80 prospective patients who now know who you are, know how to find your office, and who now have a relationship with you, Doctor.

More on page 61

No Comments

How Effectively Do You Communicate With Your Patients, Doctor?

September 28, 2007

By Chuck McKay

The “patient centered” model of doctors consulting with patients is becoming more common. But, there are also patients, usually older patients, who want to be told with certainty by the doctor what to do next.

More on page 48

No Comments