“How Much Does an Eye Exam Cost?”
March 10, 2008The voice on the phone asks “How much are your exams?” Do you know how you should answer?
One CommentAdvertising Our Practices With Lessons From The Personals
January 21, 2008Is anyone more emotionally invested in the outcome of his advertising than the writer of a “personals” ad? Personals can be vivid examples of some of the best techniques in advertising.
No CommentsOffering Your Patients Good, Better, and Best Options
November 27, 2007Offering your patients a range of services is likely to significantly improve your profits. This tactic works especially well when you offer prosthetics, eyeglasses, dental implants, or eyeglasses.
No CommentsHow to Explode the Number of Referrals From Your Patients
November 18, 2007Everyone dreams of an all referral practice, where every new patient is the result of a referral from a satisfied patient. Here’s how to take the idea beyond dreaming and make it happen.
3 CommentsHelp Your Patient Pay for Treatment Without Reducing Fees
November 3, 2007Helping your patient to see not only the benefits of your treatment plan, but also how to manage payment, will increase both your production and your cash flow.
No CommentsSelective Pricing for Higher Practice Profitability
October 29, 2007You can improve the profitability of your practice by competitively pricing services and products which other health care providers offer, but by raising your prices on those services and products which can’t be comparison shopped.
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