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“How Much Does an Eye Exam Cost?”

March 10, 2008

The voice on the phone asks “How much are your exams?” Do you know how you should answer?

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Advertising Our Practices With Lessons From The Personals

January 21, 2008

Is anyone more emotionally invested in the outcome of his advertising than the writer of a “personals” ad? Personals can be vivid examples of some of the best techniques in advertising.

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Offering Your Patients Good, Better, and Best Options

November 27, 2007

Offering your patients a range of services is likely to significantly improve your profits. This tactic works especially well when you offer prosthetics, eyeglasses, dental implants, or eyeglasses.

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How to Explode the Number of Referrals From Your Patients

November 18, 2007

Everyone dreams of an all referral practice, where every new patient is the result of a referral from a satisfied patient. Here’s how to take the idea beyond dreaming and make it happen.

More on page 95

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Help Your Patient Pay for Treatment Without Reducing Fees

November 3, 2007

Helping your patient to see not only the benefits of your treatment plan, but also how to manage payment, will increase both your production and your cash flow.

More on page 86

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Selective Pricing for Higher Practice Profitability

October 29, 2007

You can improve the profitability of your practice by competitively pricing services and products which other health care providers offer, but by raising your prices on those services and products which can’t be comparison shopped.

More on page 79

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