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Your Practice Is Like A Record Store

April 19, 2008

Getting your name out there is the first step in successful word-of-mouth. And, in the absence of other information, when people are offered alternatives they’ll nearly always choose the more familiar.

More on page 143

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Two Step Dental Marketing

April 4, 2008

Showing your TV commercial one time, running an ad in the newspaper once, or doing one mailing of postcards may not be enough to grab and keep your target audience’s attention.

More on page 116

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A Capacity Lesson from Dentistry - The Four-Handed Chiropractic Office

March 17, 2008

Four-handed dentistry became popular in the 1960’s and is a procedure that utilizes a dental assistant at the chair side of the patient with the dentist.

More on page 138

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Setting Expectations for Painless Dental Referrals.

March 1, 2008

The patient is now psychologically prepared to feel less pain, be more satisfied with the procedure, and to talk to her friends about this experience.

More on page 134

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Refine Your Company Image For Greater Marketing Bang

January 30, 2008

Even a so-so ad can generate name recognition, but poorly-designed advertising can be both damaging AND memorable.

More on page 94

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Advertising Our Practices With Lessons From The Personals

January 21, 2008

Is anyone more emotionally invested in the outcome of his advertising than the writer of a “personals” ad? Personals can be vivid examples of some of the best techniques in advertising.

More on page 119

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Offering Your Patients Good, Better, and Best Options

November 27, 2007

Offering your patients a range of services is likely to significantly improve your profits. This tactic works especially well when you offer prosthetics, eyeglasses, dental implants, or eyeglasses.

More on page 98

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How to Explode the Number of Referrals From Your Patients

November 18, 2007

Everyone dreams of an all referral practice, where every new patient is the result of a referral from a satisfied patient. Here’s how to take the idea beyond dreaming and make it happen.

More on page 95

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What People Want And Need From Their Dentist - A Top Ten List

November 15, 2007

Patients want what they want! The dentist must understand what his patients want, their priorities and issues in dealing with dental care.

More on page 92

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Promote Your Practice With Interior Signage

November 12, 2007

Should your patients understand the full range of services you offer? Probably. The reality is, though, that they don’t. And unless you’re OK with your patients seeking out another provider for services you offer, its up to you to educate them.

More on page 90

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The Fundamentals of Dental Marketing

November 8, 2007

If a patient will turn into $22,000 over the years, it’s important to look at every dollar you spend on dental marketing and advertising as an investment rather than an expense and do whatever it takes to get the person in the door and keep them around.

More on page 88

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Help Your Patient Pay for Treatment Without Reducing Fees

November 3, 2007

Helping your patient to see not only the benefits of your treatment plan, but also how to manage payment, will increase both your production and your cash flow.

More on page 86

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Use the Holes in Your Appointment Book to Promote Your Practice

October 2, 2007

By Chuck McKay

This strategy could yield as many as 80 prospective patients who now know who you are, know how to find your office, and who now have a relationship with you, Doctor.

More on page 61

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How Will Patients Call if They Don’t Remember Your Name?

September 10, 2007

By Chuck McKay

“Getting your name out there” can have value, provided you’re terribly patient and none of your competitors is doing the same thing.

More on page 43

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Six Month Scheduling

August 5, 2007

By Chuck McKay

Scheduling dental patients six months in advance creates the very cancellations the dentist is trying to avoid.

More on page 14

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