Early Edition - Friday, March 12th, 2010.
Advance My Practice, the Health Care Professionals' Marketing Blog - a collection of strategies, tactics, case studies, and news reports to help health care providers to ethically promote and market their practices.
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Getting your name out there is the first step in successful word-of-mouth. And, in the absence of other information, when people are offered alternatives they’ll nearly always choose the more familiar.
One CommentTake the total amount of revenue your practice generated during the time period and divide it by the total number of patients you had from the beginning of the time period. The number you end up with is what’s known as the value of a patient.
One CommentDoes your ideal practice match your neighborhood’s demographics? Do you know your patients “hot buttons?”
No CommentsThe fewer ailments you specialize in treating, the more people suffering from those problems will trust you.
No CommentsMost potential patients have no idea how to judge your skills as a health care provider. They don’t know if you’re good at what you do, or not. So, they’ll be making decisions about you based on whether or not they like you.
No CommentsMaybe yours is a Family Practice, and your focus is Athletic Injuries or Nutrition Counseling. So, you might use a statement like “Preferred Practice of Local Athletes”, “Ask about our “Energy Boosting Programs” or “We Care for the Entire Family”.
No CommentsFour-handed dentistry became popular in the 1960’s and is a procedure that utilizes a dental assistant at the chair side of the patient with the dentist.
One CommentYou man not be able to sell a ketchup popsicle to a lady dressed in white during the summer, but by following a few simple and time-tested advertising techniques your practice can flourish.
No CommentsPromotional marketing professionals often stop at the first idea they think of when developing creative ideas to promote their business, event or brand. And while the first thing they think of may indeed make sense, these ideas are usually cliché and tired.
No CommentsEveryone dreams of an all referral practice, where every new patient is the result of a referral from a satisfied patient. Here’s how to take the idea beyond dreaming and make it happen.
3 CommentsShould your patients understand the full range of services you offer? Probably. The reality is, though, that they don’t. And unless you’re OK with your patients seeking out another provider for services you offer, its up to you to educate them.
No CommentsAuthor and Chiroprator, Dr. Tom Necela, and PR expert Rodger “Your PR Guy” Johnson are contributing editors to Advance My Practice.
2 CommentsIf your philosophy is sound, you should not be intimidated by massage therapists and understand that what you do is very different. You should also be able to explain these differences.
No CommentsBy Chuck McKay
This strategy could yield as many as 80 prospective patients who now know who you are, know how to find your office, and who now have a relationship with you, Doctor.
No CommentsBy Patrick K. Porter, PhD.
Evidence-based chiropractic allows you to report solid evidence that the patient is getting better to both the medical doctor who referred the patient, and to the insurance company who approves the claim.
No Comments