Why Health Care Providers Don’t Advertise
September 10, 2009Conventional wisdom says its tradition which prevents health care providers from advertising their services. Truthfully, it may be simpler.
3 CommentsEarly Edition - Thursday, March 11th, 2010.
Conventional wisdom says its tradition which prevents health care providers from advertising their services. Truthfully, it may be simpler.
3 CommentsThe most frequently asked question we hear is, “What is the most effective way to market my practice?” The answer to this is both simple and not-so-simple.
One CommentChoose the offer that most closely matches the audience you’re reaching through each local medium, and repeat it. Then repeat it again. From time to time freshen the ad, but keep focusing on the same offer to the same audience.
No CommentsWould you ever advertise for your competitor’s benefit? It might be the smartest way to grow your own practice.
No CommentsDoes your ideal practice match your neighborhood’s demographics? Do you know your patients “hot buttons?”
No CommentsThe fewer ailments you specialize in treating, the more people suffering from those problems will trust you.
No CommentsWhat others say about you is 1000 times more convincing than what you say about yourself. Using testimonials from current patients saying how good you are at what you do is much better than telling them yourself.
No CommentsCrititical information about managing word-of-mouth, and how it affects your practice, has come from a study of placebos conducted at the University of Michigan, Ann Arbor.
No CommentsThe Ideal Yellow Page Ad The very best ad is the intersection between what a buyer is looking for, and what a business provides.
No CommentsIs anyone more emotionally invested in the outcome of his advertising than the writer of a “personals” ad? Personals can be vivid examples of some of the best techniques in advertising.
No Comments