Why Health Care Providers Don’t Advertise
September 10, 2009Conventional wisdom says its tradition which prevents health care providers from advertising their services. Truthfully, it may be simpler.
3 CommentsMeasuring What Works in Marketing Your Physical Therapy Cash Practice
August 13, 2008The most frequently asked question we hear is, “What is the most effective way to market my practice?” The answer to this is both simple and not-so-simple.
One CommentDentists - Help Future Patients Get To Know You Through Local Media Niched Offers
August 5, 2008Choose the offer that most closely matches the audience you’re reaching through each local medium, and repeat it. Then repeat it again. From time to time freshen the ad, but keep focusing on the same offer to the same audience.
No CommentsSir Isaac’s First Law Of Dental Marketing
July 21, 2008Would you ever advertise for your competitor’s benefit? It might be the smartest way to grow your own practice.
No CommentsInside Your Patients’ Heads
June 28, 2008Does your ideal practice match your neighborhood’s demographics? Do you know your patients “hot buttons?”
No CommentsWhat You Must Know About Chiropractic Newspaper Inserts
June 23, 2008The fewer ailments you specialize in treating, the more people suffering from those problems will trust you.
No CommentsCredible Dental Practice Advertising
June 2, 2008What others say about you is 1000 times more convincing than what you say about yourself. Using testimonials from current patients saying how good you are at what you do is much better than telling them yourself.
No CommentsPlacebo Effect Improves Marketing Results
February 22, 2008Crititical information about managing word-of-mouth, and how it affects your practice, has come from a study of placebos conducted at the University of Michigan, Ann Arbor.
No CommentsMake Your Yellow Page Ad Leap Off the Page - Attention-Grabbing Fixes
February 12, 2008The Ideal Yellow Page Ad The very best ad is the intersection between what a buyer is looking for, and what a business provides.
No CommentsAdvertising Our Practices With Lessons From The Personals
January 21, 2008Is anyone more emotionally invested in the outcome of his advertising than the writer of a “personals” ad? Personals can be vivid examples of some of the best techniques in advertising.
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