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Placebo Effect Improves Marketing Results

February 22, 2008

Crtitical information about managing word-of-mouth, and how it affects your practice, has come from a study of placebos conducted at the University of Michigan, Ann Arbor.

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Make Your Yellow Page Ad Leap Off the Page - Attention-Grabbing Fixes

February 12, 2008

The Ideal Yellow Page Ad The very best ad is the intersection between what a buyer is looking for, and what a business provides.

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Advertising Our Practices With Lessons From The Personals

January 21, 2008

Is anyone more emotionally invested in the outcome of his advertising than the writer of a “personals” ad? Personals can be vivid examples of some of the best techniques in advertising.

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