Advance My Practice adds Contributing Editors
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Advance My Practice is pleased to announce the addition of two contributing editors.
Rodger D. Johnson is the publisher of Your PR Guy. In addition to his PR clients, Rodger manages all facets of marketing and communication for a group of Indiana-based, fee-only financial companies. Claiming to be a “reformed journalist,” he’s finishing his Masters in Applied Communication at Indiana University.
Dr. Tom Necela operates Necela Chiropractic in Puyallup, WA. He’s the author of Beyond Back Pain, 20 Other Conditions Chiropractic Can Improve, Looking for Purple Cows and Leaving Red Herrings and Creating a Chiropractic Starbucks.
Dr. Necela will share promotional ideas for chiropractic practices. Johnson’s focus will be the use of public relations for all health care professionals.
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Hi, I think that communication in various forms is an excellent way to build positive relationships with patients. The combination I like to use the most is positive telephone contact and positive inhouse atmosphere. I also like to change up the inhouse atmosphere from time to time, ie: excitement, enthusiasm, caring etc. We all respond to positive energy and in fact the positive energy a business radiates usually more important than the product the business is selling.
I agree. Making people want to do business with you will always produce great results. Patient contact on the phone? It’s golden.
Its a pity that so many people are intimidated by the prospect of phoning a patient, or a potential patient. The general reaction from the patient is “Wow. I got a call from the Doctor!”
Since a personal call from the Doc happens so seldom, you can imagine how special that person now feels?