Your Practice Is Like A Record Store
October 24, 2009
Getting your name out there is the first step in successful word-of-mouth. And, in the absence of other information, when people are offered alternatives they’ll nearly always choose the more familiar.
More on page 143
One Comment
The Risk Reminder Recall System.
October 15, 2009
The most common problems professionals have in implementing a Risk Reminder Recall System is lack of specificity. Pile on the details of the exact risks to her health your patient will take on by not treating her condition.
More on page 168
No Comments
“How Much Does an Eye Exam Cost?”
October 1, 2009
The voice on the phone asks “How much are your exams?” Do you know how you should answer?
More on page 136
3 Comments