Working Your Dental Practice as if it Were a Franchise.
August 20, 2008
The most successful practices don’t make marketing decisions. They don’t have to. The most successful practices have a marketing plan, and a system.
By Chuck McKay
Have you ever given any thought to franchising? Some of the most successful companies don’t expand by building more stores. They sell franchises.
The franchisor sells a […]
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Measuring What Works in Marketing Your Physical Therapy Cash Practice
August 13, 2008
The most frequently asked question we hear is, “What is the most effective way to market my practice?” The answer to this is both simple and not-so-simple.
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Dentists - Help Future Patients Get To Know You Through Local Media Niched Offers
August 5, 2008
Choose the offer that most closely matches the audience you’re reaching through each local medium, and repeat it. Then repeat it again. From time to time freshen the ad, but keep focusing on the same offer to the same audience.
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