Early Edition - Friday, July 4th, 2008.
Advance My Practice, the Health Care Professionals' Marketing Blog - a collection of strategies, tactics, case studies, and news reports to help health care providers to ethically promote and market their practices.
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Most potential patients have no idea how to judge your skills as a health care provider. They don’t know if you’re good at what you do, or not. So, they’ll be making decisions about you based on whether or not they like you.
No CommentsMaybe yours is a Family Practice, and your focus is Athletic Injuries or Nutrition Counseling. So, you might use a statement like “Preferred Practice of Local Athletes”, “Ask about our “Energy Boosting Programs” or “We Care for the Entire Family”.
No CommentsWord-of-mouth about your dental practice is powerful because of it’s credibility. Until you declare a specialty, patients can’t offer effective word-of-mouth.
No CommentsThe most common reason private physical therapy practices do not have business coming through their doors is simply because people do not know about them. Tell everyone you know, personally and professionally, what you are doing, and ask for their help.
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