Five Ways to Stand Out as a Great Doctor
April 24, 2008
Perceptive patients know that good character is a great reason to overlook minor annoyances, such as an unpleasant receptionist. Having a doctor with good character is also more important than bedside manner.
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Your Practice Is Like A Record Store
April 19, 2008
Getting your name out there is the first step in successful word-of-mouth. And, in the absence of other information, when people are offered alternatives they’ll nearly always choose the more familiar.
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Two Step Dental Marketing
April 4, 2008
Showing your TV commercial one time, running an ad in the newspaper once, or doing one mailing of postcards may not be enough to grab and keep your target audience’s attention.
More on page 116
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