Massage Therapists Need a Marketing Strategy
March 27, 2008
Many advertising tools used by massage therapists are used in a manner that results in disappointment. Learning how these advertising tools should be used in a well thought out marketing strategy is paramount to a successful advertising venture.
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A Capacity Lesson from Dentistry - The Four-Handed Chiropractic Office
March 17, 2008
Four-handed dentistry became popular in the 1960’s and is a procedure that utilizes a dental assistant at the chair side of the patient with the dentist.
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“How Much Does an Eye Exam Cost?”
March 10, 2008
The voice on the phone asks “How much are your exams?” Do you know how you should answer?
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Setting Expectations for Painless Dental Referrals.
March 1, 2008
The patient is now psychologically prepared to feel less pain, be more satisfied with the procedure, and to talk to her friends about this experience.
More on page 134
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