Placebo Effect Improves Marketing Results
February 22, 2008Crititical information about managing word-of-mouth, and how it affects your practice, has come from a study of placebos conducted at the University of Michigan, Ann Arbor.
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February 12, 2008The Ideal Yellow Page Ad The very best ad is the intersection between what a buyer is looking for, and what a business provides.
No CommentsGetting More Out of Publicity by Leveraging Your Exposure
February 7, 2008When you’ve gained credibility through an interview, maximize the implied endorsement of the publication by reprinting the interview.
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