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Placebo Effect Improves Marketing Results

February 22, 2008

Crtitical information about managing word-of-mouth, and how it affects your practice, has come from a study of placebos conducted at the University of Michigan, Ann Arbor.

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Make Your Yellow Page Ad Leap Off the Page - Attention-Grabbing Fixes

February 12, 2008

The Ideal Yellow Page Ad The very best ad is the intersection between what a buyer is looking for, and what a business provides.

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Getting More Out of Publicity by Leveraging Your Exposure

February 7, 2008

When you’ve gained credibility through an interview, maximize the implied endorsement of the publication by reprinting the interview.

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