Refine Your Company Image For Greater Marketing Bang
January 30, 2008Even a so-so ad can generate name recognition, but poorly-designed advertising can be both damaging AND memorable.
No CommentsBuilding a Social Network for Your Practice
January 24, 2008As a physician, you can discuss medical and health-related issues with your patient, say, to remind them of their annual flu inoculation, or write about ways to eat healthier. What’s nice about social networks, is that you can also invite other professionals to join, such as a trusted fitness trainer, a nutritionist maybe.
No CommentsAdvertising Our Practices With Lessons From The Personals
January 21, 2008Is anyone more emotionally invested in the outcome of his advertising than the writer of a “personals” ad? Personals can be vivid examples of some of the best techniques in advertising.
No CommentsVA Chiropractor Finds Success Advertising with Newspaper Inserts
January 18, 2008You man not be able to sell a ketchup popsicle to a lady dressed in white during the summer, but by following a few simple and time-tested advertising techniques your practice can flourish.
No CommentsTwo Schools of Philosophy for Marketing Your Health Care Practice
January 12, 2008To get the attention of Transactional patients, you could offer reduced fees, promotional treatments, or coupons. But Relational patients want to know you understand them and offer informed advice.
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