Why Patients Judge Your Practice By Your Restrooms
December 22, 2007Does the average person have the knowledge necessary to judge your clinical skills? How can she determine whether you’re an excellent practitioner, or merely average?
3 CommentsSlow News Days - Seven Tips To Promote Your Practice Through Press Releases.
December 17, 2007Be sure your contact information – your name, your practice name, your practice address - are included, but not until at least the 4th paragraph. Use that information too early, and your story appears to be just another piece of puffery.
No CommentsPromotional Marketing - How To Generate Better Ideas
December 11, 2007Promotional marketing professionals often stop at the first idea they think of when developing creative ideas to promote their business, event or brand. And while the first thing they think of may indeed make sense, these ideas are usually cliché and tired.
No CommentsDear Doctor - How Do Your Patients Rate YOU?
December 1, 2007They call people who purchase their services “customers,” while yours are known as “patients,” but it’s pretty much the same relationship.
2 Comments