How I Marketed My Health Care Practice

When your practice is new, you usually have more time than money. Nurse Practitioner Barbara C. Phillips used that time to build relationships which helped her practice to quickly grow.

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Selective Pricing for Higher Practice Profitability

You can improve the profitability of your practice by competitively pricing services and products which other health care providers offer, but by raising your prices on those services and products which can’t be comparison shopped.

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Blogging for Your Practice

A blog is a social media tool many companies are using nowadays, people and organizations use it to communicate with each other. It also has the capability of being a resource to your patients.

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Advance My Practice adds Contributing Editors

Author and Chiroprator, Dr. Tom Necela, and PR expert Rodger “Your PR Guy” Johnson are contributing editors to Advance My Practice.

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How Duck Hunting Can Help Fill Your Appointment Book During Slow Times

There are times when advertising your practice pays off handsomely, and others in which you can’t buy a new patient.

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Can I, Should I Market My Practice on the Web, Part 2?

There are two important criteria when designing the content for your web site: relevance and credibility. Make it interesting to your patients and potential patients, and focus on the patient experience.

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Grow Your Chiropractic Business With Massage Therapists

If your philosophy is sound, you should not be intimidated by massage therapists and understand that what you do is very different. You should also be able to explain these differences.

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Can I, Should I Market My Practice on the Web, Part 1?

You won’t have much success using the Internet to attract new patients to your practice. However, you need a web presence for credibility and to provide contact information.

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Use the Holes in Your Appointment Book to Promote Your Practice

By Chuck McKay

This strategy could yield as many as 80 prospective patients who now know who you are, know how to find your office, and who now have a relationship with you, Doctor.

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