What’s The Secret To Getting Paid For Your Chiropractic Services?
August 30, 2007
By Patrick K. Porter, PhD.
Evidence-based chiropractic allows you to report solid evidence that the patient is getting better to both the medical doctor who referred the patient, and to the insurance company who approves the claim.
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Never Do a Free Consultation
August 7, 2007
By Jeff Herring
Although it appears to make sense that when someone gets a little bit of your services they’ll want more, the complementary session does not work in the real world.
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Medical Practice Marketing… All Doctors Need PR
August 7, 2007
By Scott Lorenz
If you don’t establish the relationship and trust first, your carefully planned press kit will end up in the wastebasket within 20 seconds. PR is not about gloss and glitter; it’s about relationships and trust.
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Six Month Scheduling
August 5, 2007
By Chuck McKay
Scheduling dental patients six months in advance creates the very cancellations the dentist is trying to avoid.
More on page 14
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