The “Business of Medicine” Conflict

Healthcare providers operate on a classic fee-for-service business model, however it can distasteful to some physicians to view their “care” as a “business”.

More on page 125

Tips to Market your Healthcare Practice in Your Own Neighborhood

People don’t want to think of the idea that they’re going to be ill someday and need your services. What you must do though, is to make sure they know about you and the services you provide, so that you become the first thing that comes to mind when they do fall sick or need qualified medical counsel.

More on page 193

Why Health Care Providers Don’t Advertise

Conventional wisdom says its tradition which prevents health care providers from advertising their services. Truthfully, it may be simpler.

More on page 191

Two Metrics Every Chiropractor Needs To Know

Take the total amount of revenue your practice generated during the time period and divide it by the total number of patients you had from the beginning of the time period. The number you end up with is what’s known as the value of a patient.

More on page 188

Working Your Dental Practice as if it Were a Franchise.

The most successful practices don’t make marketing decisions. They don’t have to. The most successful practices have a marketing plan, and a system.

More on page 181

5 Ways to Attract New Patients

Posted May 31st, 2009

Treating patients is not the same as treating patients well.

By Kat Sanders

The medical profession is a noble one, one that’s based on service and not profits. At least that’s the way most people perceive it should be. But as all professions are, this one too is a business, one that’s not (one that should not be) as cutthroat as the rest of them. And that’s why profits do make a difference.

A private medical practice is sustained by its patients, both the old and new ones. And a doctor needs to do all he/she can to ensure that if people are sick or need medical attention, they choose to come to him/her. While some people may view the concept of “promoting” a medical practice as unethical or something that must not be done, there’s nothing wrong in doing the right things to attract new patients.
More on page 199

4 Solid Ways to Increase New Dental Patient Flow

Posted April 1st, 2009

There are certain necessary steps that need to be taken, in order to get all the new patients you could ever imagine. Take these steps… and enjoy the ride.

By James Erickson.

There are a ZILLION ways to increase new patient flow. Not literally of course, but there are more ways than 20 pages of 12 point text can hold, let’s put it that way.

To have a steady flow of new patients ready, willing and able to pay your fees (and I hope your fees are HIGH so you actually enjoy practicing dentistry), you have to do what is often referred to as economical, innovative, simultaneous, massive action.

You CANNOT do just one or two things at a time and expect to have more patients than you can handle. It doesn’t work that way. You have to be overwhelmed and wondering where to put those that are calling… You have to have an abundance of patients demanding your services. This happens when you get off your rusty dusty and DO/GET more than one way working for you… Preferably a half dozen or more since 2 or 3 will carry the weight/freight and deliver the large majority of those patients you need.

Here are 4 of the 14 ways to increase new patient flow. More on page 195