The “Business of Medicine” Conflict
Healthcare providers operate on a classic fee-for-service business model, however it can distasteful to some physicians to view their “care” as a “business”.
Early Edition - Friday, July 3rd, 2009.
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Treating patients is not the same as treating patients well.
By Kat Sanders
The medical profession is a noble one, one that’s based on service and not profits. At least that’s the way most people perceive it should be. But as all professions are, this one too is a business, one that’s not (one that should not be) as cutthroat as the rest of them. And that’s why profits do make a difference.
A private medical practice is sustained by its patients, both the old and new ones. And a doctor needs to do all he/she can to ensure that if people are sick or need medical attention, they choose to come to him/her. While some people may view the concept of “promoting” a medical practice as unethical or something that must not be done, there’s nothing wrong in doing the right things to attract new patients.
More on page 199
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There are certain necessary steps that need to be taken, in order to get all the new patients you could ever imagine. Take these steps… and enjoy the ride.
By James Erickson.
There are a ZILLION ways to increase new patient flow. Not literally of course, but there are more ways than 20 pages of 12 point text can hold, let’s put it that way.
To have a steady flow of new patients ready, willing and able to pay your fees (and I hope your fees are HIGH so you actually enjoy practicing dentistry), you have to do what is often referred to as economical, innovative, simultaneous, massive action.
You CANNOT do just one or two things at a time and expect to have more patients than you can handle. It doesn’t work that way. You have to be overwhelmed and wondering where to put those that are calling… You have to have an abundance of patients demanding your services. This happens when you get off your rusty dusty and DO/GET more than one way working for you… Preferably a half dozen or more since 2 or 3 will carry the weight/freight and deliver the large majority of those patients you need.
Here are 4 of the 14 ways to increase new patient flow. More on page 195
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